← back

Measure Once, Cut Twice

Studio tenets

Art is an Iterative Process

Embrace the fluidity of creation. Living, evolving works. Feedback and collaboration as a cybernetics of social relations.

Test in Production

Perfection is the enemy of progress. Be resilient, adaptive, responsive to the work in the lived environment.

Art Market Fit

Cultural lightning is art that has found PMF. Seek resonance with the organism that is culture.

Agile Artistry

Reduce creative projects into manageable iterative cycles. Be responsive, flexible, innovative without reducing output velocity.

Measure Once

Strategic vision and thoughtful planning precedes execution. Set a clear and deliberate direction, ensuring each step is purposeful.

Cut Twice

Execution is an art. Commit to bold, decisive actions. There will be missteps—be willing to cut again, learning and adapting continuously.

Public Iteration

Transparency in process and output is crucial to finding resonance. Through precise measurement one can derive the resonance of a room, or it can be discovered directly just by singing.

Speed

Not just about moving fast but maintaining momentum. Information asymmetric opportunities are seized by those who move fast.

Open Source Innovation

Share code, designs, and process. Contribute to the collective knowledge. Foster a culture that values innovation and transparency.

All art is spiritual; not spiritual, not art.