m1c2 is a Product Studio.

m1c2=measure once, cut twice

public projects incoming

Tenets

"Tenets" for "my" studio practice – is art and product really that different? – things I care about for some reason or another

"test in prod" "works in progress" "ART MARKET FIT"

  1. Art is an Iterative Process
    • embrace the fluidity of creation
    • living evolving works
    • feedback + collaboration, a cybernetics of social relations #WLIAS (we live in a society)
  2. Test in Production
    • Perfection is the enemy of Progress
    • be resilient, adaptive, responsive to the work in the lived environment
  3. Art Market Fit
    • "cultural lightning" art is art that has found PMF
    • seek resonance with the organism that is culture
  4. Agile Artistry
    • reduce creative projects into manageable iterative cycles
    • to be responsive, flexible, innovative without reducing output velocity
  5. Measure Once
    • strategic vision + thoughtful planning precedes execution
    • set a clear + deliberate direction, ensuring each step is purposeful + informed or informing (toward being informed)
  6. Cut Twice
    • Execution is an art
    • commit to bold, decisive actions
    • there will be missteps, be willing to "cut again", learning + adapting continuously
  7. Public Iteration
    • Transparency in Process + Output is crucial to finding resonance (necessary for 3).
    • through precise measurement one can derive the resonance of a room, or it can be discovered directly just by singing (preferred)
  8. Speed (a need)
    • speed is not just about "moving fast" but maintaining momentum
    • trend-casting, trend-tracing, trend-setting, trend-mapping are all opportunities in Alpha
    • information asymmetric opportunities are seized by those who move fast
  9. Open Source Innovation
    • Share code, designs, + process
    • contribute to the collective knowledge
    • foster a culture that values innovation + transparency

All art is spiritual; not spiritual, not art