Tenets
"Tenets" for "my" studio practice – is art and product really that different? – things I care about for some reason or another
"test in prod" "works in progress" "ART MARKET FIT"
Art is an Iterative Process
- embrace the fluidity of creation
- living evolving works
- feedback + collaboration, a cybernetics of social relations #WLIAS (we live in a society)
Test in Production
- Perfection is the enemy of Progress
- be resilient, adaptive, responsive to the work in the lived environment
Art Market Fit
- "cultural lightning" art is art that has found PMF
- seek resonance with the organism that is culture
Agile Artistry
- reduce creative projects into manageable iterative cycles
- to be responsive, flexible, innovative without reducing output velocity
Measure Once
- strategic vision + thoughtful planning precedes execution
- set a clear + deliberate direction, ensuring each step is purposeful + informed or informing (toward being informed)
Cut Twice
- Execution is an art
- commit to bold, decisive actions
- there will be missteps, be willing to "cut again", learning + adapting continuously
Public Iteration
- Transparency in Process + Output is crucial to finding resonance (necessary for 3).
- through precise measurement one can derive the resonance of a room, or it can be discovered directly just by singing (preferred)
Speed (a need)
- speed is not just about "moving fast" but maintaining momentum
- trend-casting, trend-tracing, trend-setting, trend-mapping are all opportunities in Alpha
- information asymmetric opportunities are seized by those who move fast
Open Source Innovation
- Share code, designs, + process
- contribute to the collective knowledge
- foster a culture that values innovation + transparency
All art is spiritual; not spiritual, not art